July  2023  - Present (Remote)

• Leading strategy for website clients, working closely with internal experts and client stakeholders

• Building sitemaps that reflect content architecture best practices and client goals

• Conducting StoryBrand bootcamps to define messaging framework and voice and tone for brands

• Working closely with team on page layouts and user flows, including cross-platform experiences  

• Planning for integrations and working with technical SMEs on data mapping

• Designing and building HubDB databases for dynamic content

• Copywriting and on-page SEO optimization

Oct. 2019  - Present (Remote)

• Working with dozens of clients to build, optimize, and staff  digital marketing teams

• Using qualitative and quantitative methods, analyze marketing processes and structures to improve operations

• Recruiting top-quality freelance journalists, writers, editors, and marketers for the freelancer database

• Identifying  and managing the writers, editors, strategists, and marketers who meet my clients’ needs 

• Building and leveraging software partnerships with HubSpot and Predictive Index

January 2022 - July 2023 (Remote)

• Refining and managing the content delivery process for 40+ web design projects

• Conducting StoryBrand Messaging Framework and Brand Voice & Tone sessions with 16 clients

• Leading content strategy for almost all web projects during my tenure, including databases and smart content as well as written content and SEO

• Acting as project strategist as needed to support our Director of Web

• As a member of our Boldstack working group, contributing to the direction of our design and development framework and tech products

• Training and mentoring other team members 

September 2020 - December 2021 (Remote - Contract)

• Working as a part of a small multidisciplinary virtual team on a new confidential project

• Working independently with 10+ component and service teams to explore technical implications of project constraints in their areas

• Reporting to senior staff about progress, opportunities, and barriers among the stakeholder teams

• Drafting and editing project documentation, including 100s of troubleshooting guides, standard operating procedures, and presentations

• Developing and documenting processes for future technical writers on the project

April 2019 - October 2019 (Seattle, WA)

• Creating and managing inbound marketing strategy and reporting for dedicated clients 

• Developing editorial calendars and ongoing content optimization 

• Building buyer personas and mapping content to the buyer’s journey

• Managing client relationships and leading reporting meetings

Feb. 2018 - Apr. 2019 (Seattle, WA)

As the senior content strategist, I worked with each department to bring together different perspectives, interests, and data sources to build content strategies for dozens of websites.

Each of our brands served a unique audience, and involved building organic and paid traffic, email marketing, affiliate and partner relationships, and the integration of our own proprietary software. I worked with our content and design teams to plan and create highly-targeted videos, site pages and posts, infographics, downloadable resources, and any other type of content that would be helpful to our audiences.

• Creating and reporting on detailed content strategies for more than a dozen websites

• Synthesizing the input, interests, and data sources from all departments

• Working with content and design teams to plan and produce highly-targeted videos, site pages, blog posts, infographics, and downloadable resources

January 2016 - February 2018 (Knoxville, TN)

 As VIEO's content director, I was responsible for content strategy for VIEO and our clients. I worked with the content team (one other full-time employee and 10 regular freelance writers and editors) to plan and create a wide range of compelling content designed to help our clients better connect with their customers. 

Drawing on my digital experience and years in journalism, I specialized in crafting content strategies that support other elements of digital and traditional marketing, from SEO and PPC to community outreach and events.

• Served on leadership team to determine company direction, service offerings, staffing choices, etc.

• Established scope and processes for a range of new content services, and made ROI-driven suggestions to ownership about services to downplay or eliminate.

• Expanded capacity to serve client needs by recruiting a network of freelance writers and establishing outsourcing processes.

February 2013 - January 2016 (Knoxville, TN)

I joined VIEO Design as a part time copywriter with no formal job title and no one else in the brand new content department. It was largely up to me to define our content needs, and I was promoted rapidly with escalating responsibilities based on performance. Less than two months later, I became a full time employee as the content marketing manager.

I was been responsible for creating and consulting on web, print, and broadcast content, including blog posts, videos, ebooks, social media, infographics, white papers, promotional materials, print advertisements, press releases, and books. As content marketing manager, I also proposed working with freelance writers, drafted processes and timelines for freelance work, and made sure that all contract work underwent strict quality control. 

January 2015 - January 2019 (Knoxville, TN)

When I started Knox Vegan, I only planned to share my experiences finding vegan food in Knoxville. I had no idea how many people would be interested, and traffic grew quickly. Until recently, I created all site content myself, but working with carefully-vetted guest bloggers has increased traffic further and broadened the scope of what we are able to cover. 

• Knoxvegan.com ranked #1 for search terms including “Knoxville vegan” and “vegan Knoxville” over national review sites like TripAdvisor, Yelp, and Happy Cow

• Since I began collecting contact information in October 2016, the email list grew to roughly 450 subscribers

• Engagement has been consistently high, with an average open rate of 54.5% and click rate of 15.4%

• Knox Vegan is regularly solicited for product reviews and had the chance to contribute to a U.S. News article on vegan living

The success of Knox Vegan comes entirely from dedication to the community's needs and interests. Much of that has come from reaching out to subscribers to ask their opinions, encouraging social media engagement, and working with local businesses exclusive content.

Knoxville, TN - Jan. to Oct. 2010

Though the Fort Loudoun Lake Association is no longer in operation, it was a water quality nonprofit serving the upper Tennessee river. I managed communications and team logistics, consistently taking initiative to pursue media opportunities that built brand recognition and increased the donor base. I also:

• Maintained consistent and targeted social media communications

• Generated and updated website content

• Led outreach and education programs for community service organizations, and recreational clubs, and private groups

• Managed all media communications, including phased media alerts and releases

• Arranged and gave television, radio, and print interviews, and cultivated productive working relationships with media partners

• Produced and hosted “The Lake Show,” a weekly community television show featuring guests who promote clean water through stormwater management, sustainable agriculture, outdoor recreation, and more

• Presented the stormwater education portion of the Water Quality Forum’s rain barrel workshop

Maryville, TN - Jan. 2005 to Feb. 2010

I started working with Blount Today as a freelance reporter during college and was promoted to editorial assistant based on quality of work and initiative. I worked directly under the editor and closely with the publisher and other staff members on a small, tightly-knit team to produce the weekly community newspaper. 

Successfully proposed a Web Exclusives section at a time when the paper had no original online reporting

Regularly wrote and edited articles for the Blount Today website after the launch of the Web Exclusives section

Filtered and prioritized incoming news and community correspondence

Maintained up-to-date masters for the print edition using Quark and Adobe InDesign

Proposed, researched, and wrote articles on a variety of local events and issues for the print edition (also published online)

Interviewed dozens of community members and business owners

Photographed local events, interviewees, and more for publication

Like so many other small papers, Blount Today is no longer in operation, but it lives on through its Wikipedia page.

What can I say? When you start working at 15 you have a lot of jobs.

• Server at Tomato Head and Ruby Tuesday

• Academic Assistant at Trinity College Dublin's Reconciliation Studies Program in Belfast, Northern Ireland

• Event Crew (primarily A/V setup and support) at Maryville College

• Writing tutor in The Writing Center at Maryville College

• Academic assistant to students with learning or physical disabilities, The Learning Center at Maryville College

• Bookkeeper at Hulse Dental Practice

• Administrative Assistant at First Marketing Associates

• Receptionist and "runner" for Moore & Brooks, Attorneys

• Caterer at First Fruits Bakery and Catering

• Cashier at Goody's Family Clothing